Why Isn’t White Castle A Fast-Food Giant?

  • Dipublikasikan tanggal 16 Nov 2019
  • White Castle is widely considered to be the first hamburger fast-food chain in the United States. It's famous for small, cheap hamburger sliders and its role in the 2004 stoner comedy "Harold & Kumar Go to White Castle." Despite its notoriety, the brand has a limited footprint in the Midwest and Northeast. So why is White Castle not nearly as big as rivals like McDonald's and Burger King?
    » Subscribe to CNBC: cnb.cx/SubscribeCNBC
    » Subscribe to CNBC TV: cnb.cx/SubscribeCNBCtelevision
    » Subscribe to CNBC Classic: cnb.cx/SubscribeCNBCclassic
    About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
    Connect with CNBC News Online
    Get the latest news: www.cnbc.com/
    Follow CNBC on LinkedIn: cnb.cx/LinkedInCNBC
    Follow CNBC News on Facebook: cnb.cx/LikeCNBC
    Follow CNBC News on Twitter: cnb.cx/FollowCNBC
    Follow CNBC News on Instagram: cnb.cx/InstagramCNBC
    Why Isn’t White Castle A Fast-Food Giant?

Komentar • 4 644

  • Mario Chalmers
    Mario Chalmers 2 jam yang lalu

    Family owned. That’s why. Keep it tight baby 👶🏽

  • bobwatters
    bobwatters 4 jam yang lalu

    Wow White Castle went from $1.3M to $1.5M sales per store in NINE YEARS, that is quality management! They managed to be outpaced by inflation, genius! That whole family management team should give them selves a ton of raises based on their targets of net zero growth, this is a world class team right here! CNBC is once again proving they are dumb as hell for promoting this story as if it's a success, this company is a disaster.

  • Justin White
    Justin White 5 jam yang lalu

    White Castle is gross lol. Especially the grocery store sliders

  • Luis Ventura
    Luis Ventura 8 jam yang lalu

    Lady we have one in Houston.

  • Blaine W
    Blaine W 9 jam yang lalu +1

    When you live in Oklahoma and their are no white castles so you buy some frozen sliders from your grocery store and eat them while watching this

  • Demarcus Q
    Demarcus Q 9 jam yang lalu

    You know they gotta be the humblest in the game

  • Boggob
    Boggob 10 jam yang lalu

    *"Jalapeno sliders and onion rings... Mhmmm, I'll be right back"*

  • Damian Quintanilla
    Damian Quintanilla 13 jam yang lalu

    Nah I’m from Michigan there’s a white everywhere

  • Brandon Cooper
    Brandon Cooper 14 jam yang lalu

    I’m from north jersey , we ate here every weekend after the skating rink on Saturdays, good ole days,

  • Kain R Heinlein
    Kain R Heinlein 15 jam yang lalu

    Sorry but the first McDonald's was in San Bernardino (the fast food capital of the world) in the 40s.

  • RyanMartinDrums
    RyanMartinDrums 16 jam yang lalu

    One word.... ONIONS!

  • Annie Kautz
    Annie Kautz 23 jam yang lalu

    Opening one in Las Vegas was a dream come true for those in the West Coast!

  • Bongo Cat
    Bongo Cat Hari Yang lalu +2

    i dont think you guys know what the
    MIDWEST is

  • Bongo Cat
    Bongo Cat Hari Yang lalu +1

    i always pronounce it
    not INtegral
    ;( have i been wrong this whole time?

  • polong99
    polong99 Hari Yang lalu

    LOL the staffs in the outlet where they interview the CEO must be superbly acting being busy AF

  • OsamaBinGlockin
    OsamaBinGlockin Hari Yang lalu

    The guy at 9:20 has such a rapey vibe

  • javier salazar
    javier salazar Hari Yang lalu

    9:19 wtf that map ??

  • PGT Beauregard
    PGT Beauregard Hari Yang lalu

    White Castle had been an institution years before McDonald's, but their locations lacked a drive-thru. McDonald's did a great job of promotion, development, securing investors, and designing stores(playgrounds, drive-thru's). Together with superior product development(forget about Ray Kroc's Hulaburger) and you have a recipe for great success(McDonald's) or stagnation (White Castle). Pity, as I miss the simplicity and purity of the White Castle brand.

  • FixItCar
    FixItCar Hari Yang lalu

    Because it's disgusting!!

  • G_R_ I_M_
    G_R_ I_M_ Hari Yang lalu

    💩 The belly bombin' baby boomers 💩

  • Jerzey Boy1995
    Jerzey Boy1995 Hari Yang lalu +1

    The Smallest fast food joint.
    In-n-out burger: Here's a plane ticket to come visit us.

  • Brandon Yu
    Brandon Yu Hari Yang lalu

    “White Castle represented cleanliness” Have you seen the White Castles in Vegas???

  • CoolStuff Unboxings
    CoolStuff Unboxings Hari Yang lalu

    White castle is expensive, they have decent chicken sliders but when one costs over a $1 and I need like 6 or 7 of them. It just doesn't make sense then compared to other franchises like McDonalds

  • Khenty-imentiu
    Khenty-imentiu Hari Yang lalu

    Because the word white is in it.
    If it was black castle.... It wouldn't work, never take or get blame and if you didn't eat there, you'd be racist.
    So the government world Step in and force everyone to eat there....

  • Michael Schlimmer
    Michael Schlimmer Hari Yang lalu

    Found one once, and they were terrible

  • Mary Jane Cima
    Mary Jane Cima Hari Yang lalu

    We need one in south jersey!!!!

  • Keifer
    Keifer Hari Yang lalu

    We don't have white castle where I live when I went to St. Louis at 27 years old I had to try it and idk if I got unlucky or what but the one I went to was horrible.

  • alfred baxter
    alfred baxter Hari Yang lalu

    We still have couple white castles in minnesota

  • Lil Zam
    Lil Zam 2 hari yang lalu

    White Castle is nasty don’t know how people like it

  • Stan Wolenski
    Stan Wolenski 2 hari yang lalu

    Buy them by the sack. For many years the price was 12 cents each, 8 for a buck with something left over. There were several different in Jersey, not all in the best if neighborhoods. In Texas I am only able to buy White Castle at our supermarket, good but not the same as hot off the grill.

  • Green Dash24
    Green Dash24 2 hari yang lalu +4

    There foods garbage, that’s why. Their burgers taste like some microwaved meat on a bun

    • Green Dash24
      Green Dash24 Hari Yang lalu

      FaZe EXTRENE The best of the best is Fuddruckers. White Castle burgers don’t even LOOK appetizing 😷

    • FaZe EXTRENE
      FaZe EXTRENE Hari Yang lalu


  • Renee Larson-Endsley
    Renee Larson-Endsley 2 hari yang lalu

    Because you’ll see why after you use the restroom 5 minutes later. 🤣

  • Wayne Merryman
    Wayne Merryman 2 hari yang lalu

    Nastiest semblance of a hamburger ever. The last 1 I attempted to eat was a soggy mess. My dog even walked away from it.

  • Abigail Vazquez
    Abigail Vazquez 2 hari yang lalu

    i used to love white castle! i used to have near me but i think it closed or moved to another location. wish i could have some!!

  • It is what It is
    It is what It is 2 hari yang lalu

    Now at Disney soon

  • Tony Potato
    Tony Potato 2 hari yang lalu +2

    Tried White Castle for the first time, ordered 3 "burgers", ate one and gave the rest to the homeless dude hanging out in the store. Holy hell these burgers are god awful.

  • Coin Horder
    Coin Horder 3 hari yang lalu

    Mc Donalds and Burger King is not that great and not as good as they used to be. There need to be more White Castles and Jack in a Box

    CHUUMPASS 3 hari yang lalu +1

    just when I thought I knew a good bit about American cuisine and fast food culture I come across this, never actually heard of White Castle before. will definitely like and try it as soon as I can once I make it back to America.
    greetings from germany.

  • Kung Pao Pizza
    Kung Pao Pizza 3 hari yang lalu

    *More importantly*
    Why is Burger King a fast food giant?

  • Kaikyouto
    Kaikyouto 3 hari yang lalu

    I remember eating at White Castle's in KL in the early nineties, square sliders were a revelation to me. I was really disappointed when they closed down their Malaysia restaurants.

  • Heather Bergstad
    Heather Bergstad 3 hari yang lalu

    Their in store burgers don't taste the same as fresh they are still very yummy it would take me a day and about $500 to drive to a store so I will keep buying the ones in the store it is much cheaper and still get the great burger.

  • John McMahon
    John McMahon 3 hari yang lalu

    Fast Food? You gotta be kidding, every White Castle restaurant is so slow to get your order. It shouldn't take so long to cook a small burger.

  • Losttouchjs
    Losttouchjs 3 hari yang lalu

    If you’re not going to expand in the United States then why would you expand overseas? 😂

  • enkadu007
    enkadu007 3 hari yang lalu

    Live near one, its meh

  • Hey Mister DJ
    Hey Mister DJ 3 hari yang lalu

    Because they don't franchise their restaurants out to mfs from India and Africa that's why!!

  • Zack Smith
    Zack Smith 3 hari yang lalu

    I drive over an hour to the Belleville location... please put one in Marion IL lmao

  • David Hampton
    David Hampton 3 hari yang lalu +1

    We’re about to have the worlds largest and the 1st in Florida White Castle down here in Orlando soon!!🤤🤤🤤

  • Jersey point guard
    Jersey point guard 3 hari yang lalu

    1st off if they franchised the restaurant instead of keeping it family owned it would have been HUGE! Way bigger than Burger King and McDonald's

  • gamer pro omg
    gamer pro omg 3 hari yang lalu

    White Castles all over the midwest except for the Hawkeye state.

  • Brian Maass
    Brian Maass 3 hari yang lalu +1

    It's because they are nasty tasting burgers and thank god not on the west coast.

  • bob lask
    bob lask 3 hari yang lalu


  • Mikey Lejan
    Mikey Lejan 3 hari yang lalu

    Cnbc is awesome with their company case study ! Why don't they make a store in California ?

  • Chilled Reaper
    Chilled Reaper 3 hari yang lalu +4

    I feel bad for people who haven't had white castle

  • Angel Avila
    Angel Avila 4 hari yang lalu

    There not that good

  • grumblesNgrumbles
    grumblesNgrumbles 4 hari yang lalu

    globe/??? lmao... they got you.....hehe

  • Dana Ventura
    Dana Ventura 4 hari yang lalu

    We need one in Seattle!

  • ATCkeepsUsafe
    ATCkeepsUsafe 4 hari yang lalu +6

    "famous for small cheap burgers'. Yea, in the 70's but they are not cheap today!

  • guicho
    guicho 4 hari yang lalu

    Please bring a white castle to San Diego please

  • jon allen
    jon allen 4 hari yang lalu


  • Bill Shull
    Bill Shull 4 hari yang lalu

    Long time fan of the Brand and really loved your piece. It really explained a lot about the brand. We really need one to be opened in the Poconos.