My Video Went Viral. Here's Why

  • Dipublikasikan tanggal 19 Mei 2019
  • My hypothesis is that the algorithm, rather than viewer preference, drives views on the site. As the algorithm shifts, various IDclipsrs experience burnout (as what used to work no longer works) and right now click-through rate is the key metric. So clickable titles and thumbnails are the only way to get a lot of impressions and hence views - they are the only way to go viral. This leads me to wonder which audiences will become most prevalent on the site and if there will even be a place for educational content. In the long-term, hopefully IDclips is able to measure satisfaction through surveys and other metrics to ensure an optimal experience for everyone on the site.
    Flipchart artwork by Maria Raykova
    Filmed by Raquel Nuno
    Thumbnail by Ignat Berbeci

Komentar • 25 942

  • Gaarp Kobayashi
    Gaarp Kobayashi 2 jam yang lalu

    Wow! That was awesome video Ve! You nailed the topic!!! Thank you! ...your channel is the only one among dozens I'm subscribing I just HIT THAT BELL for! Really well done:)

  • Susanta Mahakud
    Susanta Mahakud 5 jam yang lalu

    No doubt your videos have the content which will last for ever. I wish IDclips find some mechanism to identify and parameterize such contents so that they have certain priority to come above/top. If they are not doing so, soon it is going to become a junk yard. ...
    Regarding this particular one, I have never thought the flip chart presentation could be so interesting and interactive. I understand the time and effort you have put behind the same.
    I have seen many of your videos. But this is the one will there in the mind & heart for years. When ever I will speak to my colleague and friends I will ask them to watch this video to know 'How beautiful flip charts could be'. Excellent work. Your dedication is reflecting.

  • shruti seth
    shruti seth 11 jam yang lalu

    go for it...

  • DesolateTree
    DesolateTree 16 jam yang lalu

    Maybe rather than having one whole audience, form an algorithm that can change for different viewer types. I have a select few creators that I want to see all content from. Some (probably most) people use it to find the newest sensational videos. The current algorithm seems to be geared for the latter, as that's where the money will be made for IDclips. That being said, I think most of the complaints are coming from the slower paced folks like myself, who want a consistent experience when getting on the platform.
    Maybe an algorithm can use more metrics to determine suggestions for an individual, and then increase viewer retention and satisfaction for more people rather than only going for the majority.

  • Glenn Krieger
    Glenn Krieger 23 jam yang lalu +1

    Derek is a naturally good speaker in his own right. However, kudos to Maria Raykova who made the diagrams and flip board for Derek to use. The combination of the two didn't disappoint. Great info. Eye opening.

  • Troy McCormack
    Troy McCormack Hari Yang lalu

    Derek, there comes a point where we get so many notifications in life that they no longer serve their intended purpose. Ive enabled notifications solely for Veritasium. Your content has always been of consistently high quality, and I cant think of a more deserving person to receive my viewing time. Keep up the awesome work.

  • cloud9land
    cloud9land Hari Yang lalu

    I rang the bell 👍🏻

  • TyrellFM
    TyrellFM Hari Yang lalu

    You are blowing my mind!

  • My Son's Mother
    My Son's Mother Hari Yang lalu

    You left off something important at the end. The difference between the clear bell and the filled in black bell. The clear bell only showed subscribers some of your videos. The filled in bell shows all videos to that subscriber.

  • EozTheNew
    EozTheNew Hari Yang lalu

    The bell gives me a desktop notification every time a new video is uploaded, yes? That's not what I want. What I want is a list, in reverse chronological order (newest to oldest) of all videos uploaded by all the channels I'm subscribed to. This already exists: IDclips URL /feed/subscriptions and now I've checked the channels individually to confirm, 100% of their videos end up on my subscription feed. NOT the front page, which is defined by algorithms, but the reverse chronological subscription feed.
    If we want to change how IDclips operates for the better, stop using the front page! Start doing the hard work, as viewers, and actually search for videos, give every video a fair chance whether it has 5 views or 5 million views. Sticking only to the popular videos forces IDclips to change things up through the algorithm, which in turn encourages content creators to "game" the algorithm, which makes the experience more frustrating and less transparent for viewers.

  • PairedPrototype
    PairedPrototype Hari Yang lalu +1

    So far, I haven't actually subbed because I felt it was pointless as YT decides what it wants to show anyway, and somehow I keep seeing your videos and enjoying them, so...
    I'll give your bell a tickle, sir o7

  • Chris Allington
    Chris Allington Hari Yang lalu

    There is one other way besides the bell. Be a selective viewer. By now, the algorithm has learned that some viewers are less reachable by clickbait. Every Veritasium video is suggested to me, because it is one of the few things I will watch. Be a selective viewer, and IDclips will release you from clickbait prison. A few years ago, I would ignore entire screens of thumbnails and type in searches, trying to think of less common names for things I enjoy. For example, I would type holography instead of hologram. The algorithm pretty much just shows me my subscriptions now, and suggests new channels.

  • Wat'onsed Lee
    Wat'onsed Lee Hari Yang lalu

    This leads me to wonder how IDclips algorithm arranges comments.

  • Tea with Liya
    Tea with Liya Hari Yang lalu

    Recommended for you (as I'm watching the video): why are 96 million black balls on this reservoir? The algorithm really does decide what we watch. And the clickbait - I don't like it, you don't like it. But we've got to do it if we want to win on this platform

  • Flat ED
    Flat ED 2 hari yang lalu

    Going viral: this is what humanity has come to.

  • Yimen kanj
    Yimen kanj 2 hari yang lalu

    am I satisfied? YES. Thank you

  • Feo Kozmin
    Feo Kozmin 2 hari yang lalu

    Reminds me of Elon Musk for whatever reason

  • Randal Turner
    Randal Turner 2 hari yang lalu

    The quality of your videos are equal to and in many cases surpass what you would see on TV which is hard to find on youtube these days. you put a lot of care and work into the videos with accurate information - well researched and articulately presented. Look forward to seeing more in the future :-)

  • Bruno Silveira
    Bruno Silveira 2 hari yang lalu

    Man, incredible video. I can't believe momeone apologizing for clickbaiting e proving why is necessary! probs

  • 4GArt
    4GArt 2 hari yang lalu

    Very good information ❤️❤️❤️

  • johnnydangandco
    johnnydangandco 2 hari yang lalu +1

    Great job brother, see you at 6 million!

    • johnnydangandco
      johnnydangandco 2 hari yang lalu


      (Watch it a million times that is)

  • marcijunebug
    marcijunebug 2 hari yang lalu

    Loved this presentation, just discovered the channel! 👍

  • Minox sta
    Minox sta 3 hari yang lalu +1

    When you asked how to change the platform/metrics I was thinking ratings of how much the person enjoyed the video, and I see that's already coming, so I'm looking forward to that!

  • Stephen Morrish
    Stephen Morrish 3 hari yang lalu

    The link I use to open IDclips is to my subscriptions I don't much care for IDclipss algorithm. I find new content creators from the suggested "Up next" but most often it will be something posted on Reddit or Twitter by someone. Getting your audience to open IDclips from their subscription feed might be the most powerful way to make sure your content is seen by your fans.

    VIENNA REAL FICTION 3 hari yang lalu

    The likes for this video dont go over 187.000 hmmmmmm...

  • wicked hours
    wicked hours 3 hari yang lalu

    That is really informative video.

  • Cornelius Zaius
    Cornelius Zaius 3 hari yang lalu

    Got to the end; Geez quit drinking the kool-aid man. It's over. You're already jumping through stupid hoops hoping to get scraps. Promote yourself for yourself on either a neutral or your own platform and deal with the reality that that's the only sustainable way.

  • Cornelius Zaius
    Cornelius Zaius 3 hari yang lalu

    IDclips is not a career. It's not a place to make lots of money. It never was. It was always somebody else's platform designed specifically for maximum exploitation of the people creating content for it. This is reaching a crescendo, and can only go on so long. Soon there will be a handful of the old typical IDclipsr who have the resources and resolve to basically sit at a computer 16 hours a day or more optimizing this and that for a fraction of what they once made. Then there will be the new majority; big name legacy cable networks; everyone else is doomed. It just took a long time for a lot of optimistic suckers to recognize what those of us who have been on the Internet since the 80's know; somebody else's platform is never, ever for your benefit.

  • Asir Ajmal
    Asir Ajmal 3 hari yang lalu +6

    Thank you. Just subscribed and rang the bell. Also chose "all"

  • John Kilo
    John Kilo 3 hari yang lalu

    I think the CTR tends to force the click baiting as you point out and I think it is somewhat inevitable using the CTR metric. But, I do think there's a better way. I think there should be a ranking system that is activated after watching for the 7 minutes. In other words, if the viewer has watched the video for a decent amount of time he will be forced to rank the video on a scale of 1-5 or whatever. And the videos with the higher ranking continue to rise, while the videos with the lower ranking (which are assumed to not actually deliver to the viewer what he thought he was going to get.) This way the viewer is actually ranking the algorithm's success in delivering content that the viewer is satisfied with. This would also discourage click baiting because the behavior that drives click baiting tactics would be discouraged.

  • mata langit
    mata langit 3 hari yang lalu

    I always subscribe channels that I'm interested. Disliked every videos that I don't like. I generally avoid clickbaits especially from unknown channels. Sometimes I like the videos too if it's something that very interesting.
    At some point IDclips algorithm doesn't make any recommendations other than channels that I'm already subscribed to because I disliked like 99% of their recommendation. I want to see new interesting channel but the what they showed me was brainless clickbaity videos. What do they expect? I would like them? Subscribe them? No way! Dislike is what they deserve and sometimes report for spamming useless videos.
    Watched Mr beast' video once never click them again. He's just flexing his wealth not interesting at all.

  • Dan Franco
    Dan Franco 3 hari yang lalu +2

    add "real titles" in the description or in the intro of the video :) This video was really good btw.

  • Grants Pass TV Repair
    Grants Pass TV Repair 3 hari yang lalu

    It seems to boil down to just a few principles. Good titles, and produce interesting content that keeps people engaged for as long as possible.

  • Sevana
    Sevana 3 hari yang lalu

    Very insightful. You just provided us with an honest, detailed, and interesting explanation. Thank you for sharing your thoughts with us via such a high-quality video.

  • Brian Kenneth Kondas
    Brian Kenneth Kondas 4 hari yang lalu

    for those who have very little subscribers it’s good to know that is not important unless those subscribers ring the bell. IDclips video performance is based on video thumbnail image, title, and audience interest in that topic.

  • Nelson Watson
    Nelson Watson 4 hari yang lalu

    This video was highly informative about why I'm seeing so many creators use these wacky thumbnails. It's funny how the thumbnails are meant to make videos stand out, but they're already sort of cliche'. I was briefly interested in online marketing and noticed these thumbnails more because they're so prevalent in that niche. While being on IDclips is sort of selling yourself, the tactics that are having to be used are reminiscent of the image some people have of a used car salesman. As I kick around ideas for making my own IDclips channel, it becomes clear that the platform itself is sort of the Lucy Van Pelt of the process. Yanking that ball away before all the Charlie Browns on the platform can kick. Definitely not whining here, just commenting on what I've learned through your video and others discussing this topic.

  • totalh8
    totalh8 4 hari yang lalu

    I can only like this so much... There needs to be a LOVE button!!

  • Jeong-hun Sin
    Jeong-hun Sin 4 hari yang lalu

    03:04 The right-most one is retarded. Look at its eyes...

  • Umang Prajapati
    Umang Prajapati 4 hari yang lalu

    The best solution is : Stop Custom Thumbnails

  • Andrew Aker
    Andrew Aker 4 hari yang lalu

    Good video dude. Thanks for sharing your insights! I didn't even know I had to ring the bell to be notified! I thought that's what subscribing would do! Your bell has been rung today sir!

  • Vincent Spiezio
    Vincent Spiezio 4 hari yang lalu

    You seem a little bummed that this is where things went. So, let me tell you that I haven't seen a Veritasium video in about 4 years. I searched your channel tonight purely because I remembered the video content and quality is actually pretty good. So kudos on that.

  • Perks
    Perks 4 hari yang lalu

    found your channel through a different video, but the 96 million balls video is in my recommended right now (and repeatedly) so I'm going to watch it because you seem genuine and this was a fantastic video.

  • Drop mop the kiwis
    Drop mop the kiwis 4 hari yang lalu

    What if all the science IDclipsrs just left and made some other for the people who want to watch that and the people who want to watch games can go to another site on IDclips kind of like the category section 🤔

  • Esther Lao
    Esther Lao 4 hari yang lalu

    Really helpful video....I'm small youtuber, would love to support each other

  • Øystein Salomonsen
    Øystein Salomonsen 4 hari yang lalu

    I love your videos! Keep up the good work!

  • Sim Salabim
    Sim Salabim 4 hari yang lalu

    I noticed the quality of videos on YT went down and it became too clickbaity. It's all about grabbing attention now. I watched many videos with only like a 1000 views on youtube of the highest quality imaginable, some presentation by professors etc, but they're not clickbaity.

  • UrbanAstronomer
    UrbanAstronomer 4 hari yang lalu

    Love the telescope in the background

  • David Daniels
    David Daniels 4 hari yang lalu +1

    What a dilemma - and what a help for us “Little Guys.”
    My wife is Chinese and she has a channel speaking to Chinese about Western things and how they may affect folks in China.
    Being New, she was feeling bad about not getting many “Views.”
    Then I watched a video by Derral Eves, who is a “Gold Certified IDclips something” talk about the importance of Thumbnails.
    Off I went, whipping up a set of Thumbnails to replace the non-Custom ones that IDclips inserted as placeholders.
    And Bang! Her clicks went up!
    Not Huge numbers, but for a new little guy, a few new clicks means a lot,
    Yet still was the algorithm.
    IDclips AI will look at the photo(s) and words used against what content is shown in your video. If the 2 match-up - up you go. If no match - IDclips won’t push.
    A way of warning to Play Fair.

  • 天楽
    天楽 5 hari yang lalu

    This is a system, play by the rule is never the problem.
    The problem is this stupid trend of youtube tolerates, even encourages greedy and malicious copyright claims.

  • Brett Mugford
    Brett Mugford 5 hari yang lalu +1

    Amazing video and production value!! Thank you!

  • deputyVH
    deputyVH 5 hari yang lalu

    You have bell notifications in your favour too now. How important is that?

  • Osali Ramirez-Garcia
    Osali Ramirez-Garcia 5 hari yang lalu

    Can anyone go and watch my one video i have

  • Kaitlyn Peters
    Kaitlyn Peters 5 hari yang lalu

    Starred ratings on youtube would be amazing.

  • Not So Hype Kicks
    Not So Hype Kicks 5 hari yang lalu +1

    Thank you 🙏🏼 for the help

  • Jessy gold
    Jessy gold 5 hari yang lalu

    who is here by 2am in the morning trying to double their youtube hustle like me?. Comment down below👇. You can also sub scribe to my channel if you think my video is helpful

  • Between The Lines
    Between The Lines 5 hari yang lalu +8

    "Thanks for listening to the rant that I've given many times to whoever will listen." - This last sentence hits hard man! I've gone on a few rants about this and other topics to whoever will listen. My mom could start a IDclips consulting service after having to hear all the rants that were forced upon her

  • Saadon Aksah
    Saadon Aksah 6 hari yang lalu

    yep that black balls were notorious and Im not going to click 😂😂😂

  • André Lima
    André Lima 6 hari yang lalu +2

    Please, make a video about The New York Times' coverage of the influence of IDclips in Brazil right-wing politics:
    I love your videos. Thank you!

  • Darkblue
    Darkblue 6 hari yang lalu

    Thank you for creating this video. I've not only rang the bell on your channel, but MANY others as well. Truthfully, your concerns as a creator on IDclips have been my concerns as a consumer. I genuinely want to see every video you, and many others, post. As soon as subscriptions became NOT that, I began enjoying IDclips a little less. However, up until this video was created, I believed that ringing the bell was a nuisance. But now... Now I'm really enjoying this bell feature and have essentially rang the bell on all of my subscriptions because I value the content they provide.

    Long story short... THANK YOU!

    MY CLICK SUPPORT 6 hari yang lalu

    thanks for informations.

  • Iksbrown
    Iksbrown 6 hari yang lalu +1

    I don't think your titles are clickbait. That term is often misunderstood and misused. Clickbait is when the title is misleading and overly sensational with little content related to it (or garbage content) in the actual video or article. But if the content is good, then it doesn't matter how "clickbait-ey" the title is.

  • Gabriel Garcia
    Gabriel Garcia 6 hari yang lalu

    I rang the bell :)

  • Jimmy Jasinski
    Jimmy Jasinski 6 hari yang lalu +1

    This was an amazing video! I now realize why the bell is so important for those channels that you really like!

  • Zach Allen
    Zach Allen 6 hari yang lalu

    Holy shoot, just found out I'm (inexplicably) not subscribed to Veritasium. I feel confident that I've already subscribed here. WTF

  • Crazy Funny Cats
    Crazy Funny Cats 6 hari yang lalu

    Free Taco 🌮 when you ring the bell 🔔
    Clickbait channels suck
    That was a great 👍 presentation thanks
    Instagram ✨👽🐱🐯🦁✨🇨🇦
    Sukit 🍦😹

  • Joshua Rieth
    Joshua Rieth 6 hari yang lalu

    Quantity ≠ Quality

  • james bloton
    james bloton 6 hari yang lalu

    hi how is everyone

  • Guillaume P.
    Guillaume P. 7 hari yang lalu

    I am a long-time subscriber of your channel and love your work, so first I'd like to say "GOOD JOB and PLEASE KEEP UP". Your way of thinking and energy is inspiring.

    I agree with you on the fact that, like on any other entertainment platform, creators have to not only to make genuine and sincere content but also have to spend a lot of energy to promote it.
    But most people do not know how to use IDclips and see it as a simple video platform because they do not take time to connect to creators and simple eat up recommended content.

    This video looks like a tutorial for IDclipsrs for getting views by explaining how the platform works. But I think it is the viewers that need a tutorial for learning how to use IDclips.
    Connecting to IDclipsrs, getting to know them and their center of interest, subscribing and unsubscribing is time-consuming but it is what it takes to make a IDclips account live.
    The pretty look of a thumbnail should only necessary for people that do not know a IDclipsr yet and be a gateway to subscribing or not to their channel.

    I have never seen a video that talks about what is IDclips and how to use it. Depending on how one uses it, it can be a repulsive bunch of nonsense videos or it can be a personal platform that keeps the viewer informed of what is up in their center of interest and what would be great to discover.
    How much time is someone willing to spend time with another person? It depends on the affinity, and the more it is strong, the more effort one is going to put into the relationship.

  • Dorian H
    Dorian H 7 hari yang lalu

    The handheld camera didn't add anything to the video's value, instead it took away and was pretty distracting

  • Brave Queen C
    Brave Queen C 7 hari yang lalu

    Thanks for sharing this

  • נדב אבירן
    נדב אבירן 7 hari yang lalu +1

    i want you to hear out my opinion... I'd like to first describe the way youtubers are making money and second explain how can it be better from my point of view. the likes and views are a direct indicators of the algorithm and that sucks because i know for myself that there are videos that i like more and videos that i like less but... im not gonna dislike noooo because why would i hurt a person why should i cause him to lose money just because i liked it less not even disliked it... i think the like system is very broken and if manipulated correctly can end this dumb algorithm cycle that creators are having. spotify has an algorithm as well... their algorithm is simply better. why? because they dont care if the audience are listening or not, they care if they like what they're hearing. i think that it can be utilized in such a way that will provide creators a better chance at thriving in this platform.

  • kitty unicorn
    kitty unicorn 7 hari yang lalu +1

    Theory of IDclips

  • allen alesna
    allen alesna 7 hari yang lalu

    Awesome awesome awesome!

  • Jacob Wilkinson
    Jacob Wilkinson 7 hari yang lalu

    I don't know what you mean by the fact that subscribers don't see all of your content? All of their videos come up on the subscription tab, and that is all that I use. Are you taking about the reccomended section? Because that is supposed to expose you to non subscribed channels so that you can try new content.

  • joowahn
    joowahn 7 hari yang lalu

    lol was that a mark rober diss