PUR Cosmetics 100 FOUNDATION SHADES?! I'm Confusion Luv | Jackie Aina

  • Dipublikasikan tanggal 19 Mei 2019
  • What happens when PUR Cosmetics creates a foundation shade range of 100 SHADES?! Will it be gimmicky? Will it be a flop? Let's talk about it!
    P R O D U C T S M E N T I O N E D:
    PUR 4 in 1 Love Your Selfie Foundation bit.ly/2HDnvL9
    Alissa Ashley x MAC Lipstick bit.ly/2VOGPPt
    C O L L A B S
    Too Faced Born This Way Foundation (my shade is Chai) www.toofaced.com/jackie

    C O N N E C T W I T H M E:
    instagram: @jackieaina
    snapchat: jackieaina
    facebook: Jackie Aina
    twitter: @jackieaina

    B U S I N E S S:
    For business inquiries please contact jackie@rare.global

    *Some affiliate links are used, which means I may receive a commission should you decide to click that link and make a purchase. My content is 100% not influenced by brands, PR products received, usage of affiliate links, or brand partnerships.

    Changing the standard of beauty, one tutorial at a time :)
    Phil 4:13
  • Cara & GayaCara & Gaya

Komentar • 2 360

  • Jackie Aina
    Jackie Aina  3 bulan yang lalu +4401

    PEEPUL - before commenting about my feedback, PLEAZ watch the video IN FULL. I beg, seriously.
    We saw what happened the last time a beauty brand tried to stunt on us with 60 shades (and how much of a flop that was) OF COURSE people are going to be skeptical of 100 shades! A lot of shades does not mean they are all QUALITY and wearable!!!!

    • Kizzme timmey
      Kizzme timmey Bulan Yang lalu

      Okay thanks for the shade review will try

    • Love Life
      Love Life Bulan Yang lalu

      What chemical exfoliant did you use?

  • Rafaela Schiavoni
    Rafaela Schiavoni 3 hari yang lalu

    Love youuuuuuuuu 😂

  • Legendary Vocalists
    Legendary Vocalists 4 hari yang lalu

    I think companies should start adding blue undertones to the beggining and the ending of the spectrums. The very deepest of skin tones (even darker then Nyma) actually have blue undertones, it's rare, but there are people who do, and no foundation brand I know covers that undertone. The very lightest of skin also has blue undertones (wich Huda tried to create, but the pigments are just wrong, they added yellow in the base too, wich mixed with blue turns just olivy)... I hope all rare undertones get covered in foundations someday.

  • AubreyJamesMusic
    AubreyJamesMusic 4 hari yang lalu

    So my water filter is from Pur ...i aint know pur had a cosmetics line...tf 😒...plus i have heard some controversy over this line having 100 shades an i the only one thats okay with that...i don't think its gimmicky at all sis

  • Queen Nic
    Queen Nic 6 hari yang lalu

    I love your personality so much 😂😂😂

  • Andrea Allen
    Andrea Allen 8 hari yang lalu

    When you started swatching the deep category 😑 I'm TIRED of brands throwing tan shades in the deep or dark category to make it seem more full. If we started rearranging colors ourselves we'd see the real breakdown would not be as they market it. 🤷🏾‍♀️

  • Kathrynne Shaffer
    Kathrynne Shaffer 9 hari yang lalu

    So before it was too little shade now it’s too many?

  • India Billups
    India Billups 15 hari yang lalu

    Jackie this is y ily cuz u speak nun b the truth

  • Hollee Lifestyles
    Hollee Lifestyles 15 hari yang lalu

    We love you Queen! She applies foundation at 10:00 🤗

  • Spatia Quietam
    Spatia Quietam 16 hari yang lalu

    That is a impressive number of shades. I hope they have a true olive, green undertones not yellow or pink.

  • Stephanie Lettsome
    Stephanie Lettsome 16 hari yang lalu

    “Judge to daddy” took me the hell out 😂

  • guess who
    guess who 17 hari yang lalu +1

    Love you and Nyma Tang!!!♥️♥️
    Congratulations to you both on your you tube channels, and both are deserving!!!👏🏾👏🏾👏🏾👏🏾👏🏾

  • shantal lewis
    shantal lewis 19 hari yang lalu

    I sub!! You're the real deal

  • Arlando Mba
    Arlando Mba 20 hari yang lalu

    Thank you for your videos! They are awesome and help me understand makeup!

  • Wolf Howler
    Wolf Howler 26 hari yang lalu

    Me: is depressed
    (no hate she is like my favorite makeup guru cuz of how real she is)

  • Amalfi Alberts
    Amalfi Alberts 27 hari yang lalu

    You do not! Do not. You not talk too much. People need stop 🛑 the sass. Nobody asked them. 😑

  • snowbird
    snowbird Bulan Yang lalu

    I want to thank you for testing this foundation. I'm not usually a foundation user but I decided to try this after you and Tati Westbrook gave it rave reviews. I LOVE it. It can be as light or as full coverage as you want. It covers imperfections but still does not give a cake look. I used the color matcher on their website and it was a dead on match for me. It looks natural and lasts all day.

  • Yvonne Ologo
    Yvonne Ologo Bulan Yang lalu

    Love you Jackieee

  • Jahquail Griffin
    Jahquail Griffin Bulan Yang lalu

    Rip headphone users

  • Little Fiddle
    Little Fiddle Bulan Yang lalu

    send the lightest shades of your pur too meeee im cool and pale.. not warm

  • Merlot Vines
    Merlot Vines Bulan Yang lalu +1

    i'm going to get pur for my daughter she is into makeup she is the one who showed me your channel and i'm hooked !!!!!!thanks

  • A. Michelle Mendez
    A. Michelle Mendez Bulan Yang lalu

    AMEN!!!!! I am impressed. My Mom and I can do mother daughter makeup day cause she can FIND A SHIADE OMG!!!!!!!!!!

  • Selahnya Vlogs
    Selahnya Vlogs Bulan Yang lalu +1

    Her teeth are so white but when I go to the dentist right when I walk in they kick me out

  • aBAD Cold
    aBAD Cold Bulan Yang lalu

    Could you please do a video of testing these shades on your family members? 😭🙏

  • aafster life
    aafster life Bulan Yang lalu

    That one upside down bottle on the right 😂 6:18

  • Catie Waraksa
    Catie Waraksa Bulan Yang lalu

    I just found your channel and I am living thank you for existing

  • DejaAdor
    DejaAdor Bulan Yang lalu

    Hey Jackie you should show the foundation on your sisters!

  • Nataya Prater
    Nataya Prater Bulan Yang lalu

    Question, what do you do with all the products you don’t use?

  • Mitchell Tatum
    Mitchell Tatum Bulan Yang lalu

    10 shades: a disgrace
    100 shades: gimmicky
    FFS the brand is trying. We should be glad that it’s a step in the right direction rather than calling it gimmicky.

  • Maggie E
    Maggie E Bulan Yang lalu

    As s makeup artist it is SO ANNOYING to have to mix a foundation for every client beyond a medium complexion. Besides the lack of variety in shades, the undertones are sometimes totally off. Look, I’ll do anything for my clients but it upsets me that I can’t just hand a foundation over to them like i can with lighter clients.

  • Maggie E
    Maggie E Bulan Yang lalu

    I subscribed within 2 minutes of watching this. I kinda love you 😍

  • rio
    rio Bulan Yang lalu

    Alight stupid comment but ive never seen a girl with deep skin with skin problems??

  • really regular
    really regular Bulan Yang lalu

    The longer I stare your bare face, the more beautiful you become.

  • Mia Thode
    Mia Thode Bulan Yang lalu

    what brush does she use to blend the foundation in?

  • Angie Kistil
    Angie Kistil Bulan Yang lalu

    100 shades?......we are really need that number of shades?

  • candy k
    candy k 2 bulan yang lalu

    Thank you for clarifying about swatching shades on different skin tones.

  • Dominic's Way
    Dominic's Way 2 bulan yang lalu

    They went “100” % the way
    Get it
    100 % and 100 shades

  • solis
    solis 2 bulan yang lalu

    I love you Jackie. Period. All bad mind & bad attitude kiss her feet. Team Aunt Jackie.

  • jayla bryant
    jayla bryant 2 bulan yang lalu +1

    And that’s exactly what I did. Watched another video 🤣

  • Blu Blaq
    Blu Blaq 2 bulan yang lalu

    You are teaching me soooooo much about makeup. ❤

  • Ivy Aiken
    Ivy Aiken 2 bulan yang lalu

    it kind of upsets me seeing the jump in shade between the tan and dark. like it is kind of extreme. even tho this is quite good with the diversity the entire makeup community needs to step it up. there are a bunch of slightly different and varying shades in the light but in the dark all the shades are very different and there are definitely shades missing in between. it’s really upsetting because i’m someone who is quite fair but i’m just seeing the favouritism and how unbalanced it is. very disappointing with the entire community with how this is really good but still there is so much improvement that is needed

  • artemisia trifone
    artemisia trifone 2 bulan yang lalu +2

    honestly everyone gave this foundation an Amazing review, i think the beauty comunity is sleeping on this!!

  • Joy Yi
    Joy Yi 2 bulan yang lalu +1

    I don’t think that 100 shades is gimmicky some of us haven’t ever found a perfect shade

  • Skye bouwkamp
    Skye bouwkamp 2 bulan yang lalu

    People say there’s not enough shades and then they say there’s too many shades. No one will ever gonna be happy with what brands do.

    • Ashley
      Ashley 2 bulan yang lalu

      People were happy with Fenty and their foundation range.

    • Jackie Aina
      Jackie Aina  2 bulan yang lalu +4

      people don’t watch THE FULL VIDEO before commenting and it shows.
      those of us who are used to being left out are allowed to be skeptical.

  • Mollie Schonberger
    Mollie Schonberger 2 bulan yang lalu

    for those of us ordering online, they have an EXTREMELY extensive shade matcher on their website. I tried it out with several of my foundations and got the same result every time! Way to go, Pur!!

  • doorframepush
    doorframepush 2 bulan yang lalu

    Teint Idole is over-rated imho. I used to use it, the coverage sucks.

  • Charity Smith
    Charity Smith 2 bulan yang lalu

    Pls do a video with the fam!

  • McKenzie Jones
    McKenzie Jones 2 bulan yang lalu

    If you think about every race has their own definition of what is dark for them so it makes sense that their are some colors in the dark category that aren’t dark to you, but they may be dark to people in other cultures who’s used to lighter skin. Does that make sense ?

    • Jackie Aina
      Jackie Aina  2 bulan yang lalu

      that once again ignores specific demographics of people who ACTUALLY are dark. For example there are some Asian cultures who are just as dark as black people are. If we continuously allow what is the “majority” (white) to set the standard a lot of us will continuously be left out.

  • Ana Allen
    Ana Allen 2 bulan yang lalu

    wait.. thats it... out of 100 shades thats the darkest? DISPICABLE JACKIE. snd @PURcosmetics 100 fuckin shades means nothing if theres barely any dark shades. white society strikes again competing w each other n not caring b the consumer. ITS NOT AB HOW MANY SHADES U HAVE IN TOTAL ITS AB HOW MANY DARK SHADES THEIR. like jackie said this is a gimmick

  • Super Kay
    Super Kay 2 bulan yang lalu

    Jackie...did you just hit the whoa? Lmao

  • A Isse
    A Isse 2 bulan yang lalu

    Thank you for the review. I decided to make a purchase based on your review and used your swatches to pick a shade. The foundation is so great but the brush is just okay. I have been wearing the foundation for 2 weeks and I've been getting so many compliments. When I ask people if they know you everyone is like "of course". I have connected with so many people who also follow you. Thank you Jackie for the swatches and for your honest review. Love from Canada! 💕

  • Victoria Stone
    Victoria Stone 2 bulan yang lalu

    I love you!

  • Fermin Ortiz Jr
    Fermin Ortiz Jr 2 bulan yang lalu

    1,000 shades next

  • Jamie Hargrove
    Jamie Hargrove 2 bulan yang lalu

    Where would you suggest going to get a foundation shade match that would have access to a range of good products.

  • Jamie Hargrove
    Jamie Hargrove 2 bulan yang lalu

    The mind your childcare comment hit me hard lol

  • LB Lipney-Burger
    LB Lipney-Burger 2 bulan yang lalu

    Jaaaaackie WHAT foundation brush is that? Dang I want to try it

  • Oblong Polka Dots
    Oblong Polka Dots 2 bulan yang lalu

    Thank you Jackie for remaining focused and bringing the people what they came for: an honest makeup review. We appreciate the time, effort and insight you put into this review. Keep it up!

  • ren oops
    ren oops 2 bulan yang lalu

    Your so pretty and funny it not fair you don't even need make up

  • Trice Tyme
    Trice Tyme 2 bulan yang lalu


  • The Fallen Star
    The Fallen Star 2 bulan yang lalu +8

    “Yes my thumbnail is missing”.
    *I deadass thought she meant the video thumbnail*

  • A Jar of Jam
    A Jar of Jam 2 bulan yang lalu +1

    This was such a thorough review. Thank you!

  • The Fallen Star
    The Fallen Star 2 bulan yang lalu

    Sis send me my shade!!!!

  • ahgase kayla
    ahgase kayla 2 bulan yang lalu +1

    thanks for such an in depth review! you look amazing

  • nehv78 Sm
    nehv78 Sm 2 bulan yang lalu

    Your makeup looks good.

  • z a myers
    z a myers 2 bulan yang lalu

    I might need to go buy that

  • Lexi Hamm
    Lexi Hamm 2 bulan yang lalu

    only you could complain that 100 shades doesn't fit your standards of the categories... like girl chill you're far from the darkest shade available and there are a variety of undertones... girl you reaching

    • Jackie Aina
      Jackie Aina  2 bulan yang lalu +3

      if you don’t have dark skin and you watch my videos you do not get to boss me around about what criticisms are unnecessary. women like me have been excluded from the industry for decades. sit this one out. not everything has to appeal to you, Lexi.

    • Jackie Aina
      Jackie Aina  2 bulan yang lalu +3

      I don’t know how you skipped over the part where I actually pointed out the shades are actually diverse and run very dark. how are YOU, someone 10 shades lighter than me, going to tell me, who is actually of dark skin, what I should consider dark enough? who are you in general? because a lot of you think tan is dark and this is why it’s important to have dark skinned black women in the forefront to share THEIR perspectives on what is considered dark enough and what isn’t.

    • Lexi Hamm
      Lexi Hamm 2 bulan yang lalu

      @Jackie Aina you literally were saying that the shades in "dark" weren't dark... like dude there were still plenty to go through that would be deep enough for you and those deeper than you... it's such an unnecessary criticism

    • Jackie Aina
      Jackie Aina  2 bulan yang lalu +1

      what are you even talking about like did you even watch the video...

  • Gwendolyn Solanke
    Gwendolyn Solanke 2 bulan yang lalu

    I am gonna try this......just because you said I should be able to find my shade and its light weight.

  • Mack Doesn’t
    Mack Doesn’t 2 bulan yang lalu +1


  • Super Kay
    Super Kay 2 bulan yang lalu +1

    Jackie did you just hit the whoa? 😂😂😂

  • Betty Bane
    Betty Bane 2 bulan yang lalu

    I’m interested in this

  • Natty L
    Natty L 2 bulan yang lalu +4

    Jackie:yes my thumbnail is missing, mind your own business and worry about your childcare
    Me: Tass 😂😂😂😂😂 *cant breathe *

  • Books Boots and Music
    Books Boots and Music 2 bulan yang lalu

    Who else will give the entire video a thumbs up because Jackie made ONE funny comment? 🙋🙋🙋🙋😂

  • The Dodo
    The Dodo 2 bulan yang lalu

    When creating the dark category I think they should actually consult several mediums, medium deep, medium dark, dark, medium deep, deep dark etc people of color to gauge the amount of shades they need to produce then average how many categories they need cuz tbh it makes no sense sending out products and calling it diverse if you're not including half of the population that you're targeting when creating and gauging various shades. Because I know that there are many of our people out there who are so dark they have to literally contour with black eye shadow because they can't find their shade so yes it is a step but we need more. Because I am certain that the number of tones and shades of ppl of colour out there does not stop at just a few deep shades.

  • Charis Sims
    Charis Sims 2 bulan yang lalu

    Okay but when I think of olive , I think green ?? Somebody help me out 😭

  • Audriana Tony
    Audriana Tony 2 bulan yang lalu

    O fawk nooo. Where is the theme song sis!! 😂😂